Loft moves into plus sizes in attempt to bolster slumping sales

Bethany Biron at Glossy article around Loft adding plus-sizes to bolster sales – see Jim Fosina, CEO Fosina Marketing Group excerpt below:

  • Jim Fosina, founder and CEO of Fosina Marketing Group, said the success of Loft Plus will ultimately rely on savvy marketing and thoughtful consumer engagement. However, holistically, Ascena will need to continue to evolve its brands across the portfolio in order to stay relevant and competitive.
  • “The key to the success of this business strategy will determine the way in which Ann Taylor promotes, connects and engages with its current customer base, as well as the way in which the program is marketed to new prospects,” he said. “Brands are understanding the mission-critical nature of evolving their customer strategy in order to keep up.”

You can read the full article here: Loft moves into plus sizes in attempt to bolster slumping sales