Macy’s Bows Out Of AmEx’s Plenti Rewards Program

PYMNTS picked up a recent Retail Dive article with Jim Fosina, CEO Fosina Marketing Group comments on Macy’s Bows Out Of AmEx’s Plenti Rewards Program

“Today’s consumer is looking for options and competition,” said Jim Fosina, CEO of Fosina Marketing Group. “Customers want to choose for themselves rather than [being] given limited choice. Amazon’s product selection, delivery options, reviews and ongoing discounting and overall simplicity has shown today’s consumer that choice itself is a choice.”