Brandon Katz, entertainment reporter at the New York Observer article, Streaming Wars: Can Facebook Watch Ever Compete With Netflix, Amazon and Hulu? – with Jim Fosina, CEO Fosina Marketing Group commentary.
- “As with all new features, those spending time on Facebook were engaged by the new functionality and spent a significant amount of time engaged with the new platform,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “What’s happening now is that Facebook audience members have recognized the video unit for what it is. If it is more ‘commercial’ in look and format, the user is making a decision as to whether the message is relevant or not. If it is not relevant, the user is skipping over the content to move on to something that they perceive is more relevant to their needs and preferences.”
- “Consumers want Facebook to do a better job of integrating relevant and engaging content, based on their profile, into their individual news feed—else it becomes like broadcast TV where viewers are treated to an onslaught of video commercials, many of which have no relevance.”
- “Time will tell,” Fosina said. “This will take an ongoing hands on effort to encourage Facebook users to be active in building user video content, that’s the toughest part of this effort…So far, and we’re very early in this process, signs look promising. However, Facebook needs to manage a delicate balance in terms of quality, quantity and do all it can to balance relevancy and engagement. This is a huge challenge ahead for Facebook.”