Is Apple Really Trying to Buy Netflix? Separating Fact from Fiction

Fosina Marketing
Fosina Marketing

Jim Fosina, CEO Fosina Marketing Group comments in Brandon Katz, New York Observer reporter Is Apple Really Trying to Buy Netflix? Separating Fact from Fiction

 

  • “The thinking is that Apple could use a lot of these newfound funds to patch up and strengthen their current streaming media portfolio and offering to the market,” Jim Fosina, CEO of Fosina Marketing Group, told Observer in an email. “Netflix is seen as a major independent streaming video player in the market and would provide Apple with a major jolt in their offering. There is most definitely a strong fit here. This would be another step in the aggressive consolidation of the media business. It would also bring new attention and exposure of the Apple loyal base to this streaming video offering, which can only help both companies.”