Who’s Got Your Back….End?

Who’s Got Your Back….End? Lately there has been such an incredible focus on acquiring new transactions and customers at any and all costs. We can all get caught up in designing a competitive offer and our media and marketing plan of attack. If we are smart we have sweated over our break even models and…

Read more on Who’s Got Your Back….End?

Battle of the Brands

Fosina Marketing Group For many years, the prevailing wisdom has been that “content is king”. No doubt that this is most certainly true as today’s readers need hyper-relevant content to become more informed regarding a wide range of topics. We are watching a true battle among content providers for reader engagement. Nowhere is this more…

Read more on Battle of the Brands

UK Regulators: Fox-Sky Deal Will Give Murdoch ‘Too Much Control’

Observer excerpt: “The Murdoch family and their media organization will need to demonstrate how they can insure that they are doing all they can not to monopolize the access to news and information,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. Full article here: 

Read more on UK Regulators: Fox-Sky Deal Will Give Murdoch ‘Too Much Control’

Is a Kroger-Alibaba Partnership in the Works?

“Perhaps Kroger is looking for a way to extend their brand franchise into China and partner with Alibaba in a similar way as Amazon and Whole Foods?” asked Jim Fosina, CEO of Fosina Marketing Group, a Danbury, Conn.-based marketing firm. See full article here: Is a Kroger-Alibaba Partnership in the Works?

Read more on Is a Kroger-Alibaba Partnership in the Works?

Detroit bumped off Amazon’s ‘HQ2’ short list due to talent deficiency

In an email to Retail Dive, Jim Fosina, CEO of Fosina Marketing Group, said he thinks a location outside of one of the big cities could be Amazon’s final choice, allowing them the flexibility they need. Check this HR Dive article below. Detroit bumped off Amazon’s ‘HQ2’ short list due to talent deficiency

Read more on Detroit bumped off Amazon’s ‘HQ2’ short list due to talent deficiency

P&G earnings: Tide Pod challenge and U.S. business expected to feature

Tonya Garcia at MarketWatch article around P&G’s earnings as well as comments from Jim Fosina, CEO Fosina Marketing Group – excerpt below. You can read the full article here: P&G earnings: Tide Pod challenge and boosting U.S. business will be addressed “No doubt the company will continue to address this irrational use of their product…

Read more on P&G earnings: Tide Pod challenge and U.S. business expected to feature

Amazon unveils top 20 cities for HQ2

Daphne Howland, retail reporter at Retail Dive article includes Jim Fosina commentary on this news – Amazon unveils top 20 cities for HQ2 Jim Fosina, CEO of Fosina Marketing Group, believes Amazon in the end will land on the East Coast in one of the smaller cities. Quality of life concerns for its employees will likely…

Read more on Amazon unveils top 20 cities for HQ2

Tiffany polishes up outlook on holiday sales rise

Jim Fosina, CEO Fosina Marketing Group, shares his comments in Daphne Howland, Retail Dive article, Tiffany polishes up outlook on holiday sales rise That seems poised to continue this year, with the stock market continuing to surge mightily at the moment. However, Jim Fosina, CEO of Fosina Marketing Group, told Retail Dive in an email that…

Read more on Tiffany polishes up outlook on holiday sales rise

PollyDrop.com – Gift Ideas! As Easy as 1,2,3 (Point, Click, Buy)!

  This year PollyDrop wants to make your Valentine’s Day extra special! Join us in surprising your loved ones with the gift that keeps on giving. PollyDrop has a variety of curated boxes to show your special someone love on more than just that one day. Visit us at www.PollyDrop.com to start finding the perfect…

Read more on PollyDrop.com – Gift Ideas! As Easy as 1,2,3 (Point, Click, Buy)!

Streaming Wars: Can Facebook Watch Ever Compete With Netflix, Amazon and Hulu?

Brandon Katz, entertainment reporter at the New York Observer article, Streaming Wars: Can Facebook Watch Ever Compete With Netflix, Amazon and Hulu? – with Jim Fosina, CEO Fosina Marketing Group commentary.  “As with all new features, those spending time on Facebook were engaged by the new functionality and spent a significant amount of time engaged…

Read more on Streaming Wars: Can Facebook Watch Ever Compete With Netflix, Amazon and Hulu?