Brandon Katz, New York Observer article, Disney vs. Netflix: How the Fox Sale Turns the Tide of the Streaming Wars Forever – which includes Jim Fosina, CEO Fosina Marketing Group comments.
- “It allows Disney to have a portfolio of products that is wider in scope,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “Disney knows it audience is Netflix’s audience and they have already been engagement with them for years. Now comes the time for the company to leverage its brand profile (amazing customer experience) and build an extension with consumers who grew up within the Disney portfolio that is more than competitive from a production and selection standpoint versus the competitors in the arena…In a head-to-head battle with Netflix and others, Disney is more than a one-trick pony. They have spent years getting close to their customers and their needs. I suspect that it will be that focus that will serve them well in this effort.”
- “When Disney does this calculation, they obviously see a path in the combination to overall increased market value of the combined asset by extending their penetration and engagement with the younger generation (Millennial, Gen X, Gen Y, Gen Z) who have all grown up embracing Disney products,” Fosina said. “This move allows them to stay engaged with this audience into adulthood and parenthood. It’s a very wise move from Disney’s standpoint—if the price is right.”