Bethany Biron at Glossy article on Old Navy– which includes Jim’s commentary. ‘Fashion for the people’: The Old Navy guide to beating the retail apocalypse
Jim Fosina, founder and CEO of Fosina Marketing Group, said Old Navy has been particularly adept at realizing the importance of catering to its younger consumers. Now that the children of the 1990s that grew up wearing Old Navy have matured into adulthood, the brand has managed to retain many of these consumers by recognizing the importance of meeting them on social media.
“Old Navy has done an amazing job of managing the shifting media consumption patterns of their younger audience,” Fosina said. “They understood early the fact that they needed to be out ahead of the media consumption patterns of their audience, and build connections throughout the digital networks and social media.”
You can read the full article here: ‘Fashion for the people’: The Old Navy guide to beating the retail apocalypse