What’s next for the holiday season
Daphne Howland, retail reporter at Retail Dive article, What’s next for the holiday season – which includes Jim Fosina – CEO Fosina Marketing Group commentary.
- “My sense is that the higher-end luxury products across the spectrum from Tiffany to Sonos are poised to do quite well, because wealthy consumers are likely receiving larger year-end bonuses and benefiting from a wealth effect linked to a turbocharged equity market,” he said. (The stock market is surging mightily at the moment, though, and Jim Fosina, CEO of Fosina Marketing Group warned that a significant correction in the midst of the holidays could crimp everyone’s style by making all consumers nervous.)
- But differentiating product and curating holiday merchandise can help even retailers with less flush customers take at least some of the focus off prices, experts say. And the time just after Thanksgiving can be critical. “This period is the definition of real time marketing,” Fosina told Retail Dive in an email. “The retailers who do the best job in out-thinking and out marketing the competition will be the winners. This is the period that everyone including Amazon is doing battle. If you are going to beat Amazon to the punch, now would be the time to take your best shot.”
- But the timing could really work against online retailers (except, as Fosina points out, those selling subscriptions or downloadable items like gift cards).