Subscription Commerce: The 12 Months of Christmas

Jim Fosina, CEO Fosina Marketing Group Byline in Total Retail …

As we study the incredible rise of the subscription box business model, it’s clear that this holiday season will be vastly different than those in recent years. For all of us that have a romantic vision of Christmas morning and finely wrapped gift boxes under the tree, we could be in line for a rude awakening. Today’s consumer has adopted the concept of subscribing to products and services, ranging from clothing to coffee and meal plans, as a way to reduce the overall stress of the retail experience. As such, we believe that this year’s list of most wanted gifts will read like most wanted subscriptions.  Read more here:Subscription Commerce: The 12 Months of Christmas