Meredith, Time, Inc. And The Threat Of Moneyed Interests

Melynda Fuller, reporter at MediaPost article, Meredith, Time, Inc. And The Threat Of Moneyed Interests – which includes Jim Fosina comments.

Publisher’s Daily spoke with Jim Fosina, founder and CEO of Fosina Marketing Group, who has worked with media companies like Conde Nast and Hearst, about the upcoming merger.

  • “These are two powerhouse brands with their own respective suite of titles,” Fosina said, noting the merger offers both companies the opportunity to advertise across a much larger swath of readers. He suggested Meredith would hold on to the Time, Inc. weeklies, strengthening its portfolio in the process.
  • Fosina believes the Koch brothers are focused on financial returns — and can secure those returns by bringing in big ad dollars.