Fosina Marketing Group Analyzes the Effects of Subscription-Based Services

Marketers have had to completely shift their perspective as subscription services have reinvented the ways that consumers shop, test out new items and brands, and develop a loyalty to products and services. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand offerings. The millennial consumer has already demonstrated their affinity to brands that provide a high level of convenience in serving their ongoing needs through subscription services.

The $1 billion sale of the Dollar Shave Club, a five year old razor start-up that utilized creativity, technology, and an effective subscription model to disrupt a multi-billion dollar industry is a case in point. The meteoric rise of Dollar Shave Club has demonstrated to marketing organizations that the time is now to transform their thinking and channel strategies to embrace an incremental business model that engages with prospects and customers in a new way.  The key to success with a subscription relationship with consumers has its foundation in a highly robust and flexible ecosystem that integrates seamlessly at each customer touchpoint with a brand. It is critical that brands understand the role of creative design, competitive offer development, messaging optimization & targeted media strategies as mission critical components of building a successful and profitable relationship with customers through this channel.

In virtually every industry, vertical “subscription” business models are expanding and growing in popularity. A record number of brands have introduced new weekly, monthly, and unlimited customer engagement & service based plan offerings. The trend continues to intensify this year with some of the world’s largest corporations evolving their sales methods and channels to meet this growing demand of customers for a greater connection between brand and end consumer. While the benefits to the individual sale remain, it is the subscription model that inherently supports the potential for the building and sustaining of life-time value between the consumer and the subscription offer and company. In a highly competitive market place, a business model that opens up a direct to consumer channel must be a key component of a revenue driving strategy.

The experts at Fosina Marketing Group have been providing a suite of services and capabilities that allow for the construction and development of a direct to consumer subscription strategy and infrastructure. Founded in 2003, Fosina Marketing is a leading full-service, online subscription marketing agency that provides clients with strategic insight, tactics, and message optimization in order to maximize marketing investments. Fosina excels at monitoring real time shifts in technology and consumer purchasing behavior in order to create leverage for their clients and optimize customer acquisition strategies. The experts at Fosina Marketing Group have a clear understanding on how to integrate and optimize evolving online strategies, tactics and tools to create successful programs for their clients. The company builds upon their subscription eco-system capabilities and knowledge with a robust Creative and Media Team that provides its customers with a full end to end relationship supporting all of the vital ingredients that insure success in executing client strategies.

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