If You Have Built It, They MIGHT Eventually Come

If You Have Built It, They MIGHT Eventually Come by Jim Fosina , Media Post Columnist, October 4, 2017 Born after the mid-1990s till early 2000s, Generation Z is the first “digitally native” group to grow up not knowing a world before cellphones, smartphones and other digital devices. But a National Retail Federation study found that 67% of…

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Fast-fashion brands have found a new battleground in beauty

Jessica Schiffer, reporter at Glossy went live with her article around fast – beauty, including Jim Fosina, CEO Fosina Marketing Group’s CEO “This is all about providing the customer with related products, as a natural upsell to the purchases they are making at a given time,” said Jim Fosina, the founder and CEO of Fosina…

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Specialty apparel retailer sells subscription boxes filled with baby clothes

The latest company to enter the subscription box market? Baby Gap Inc.! Our CEO, Jim Fosina says this is a brilliant move for the company and has a positive future in the market. “This is a brilliant move as Baby Gap is serving a significant portion of the millennial, as well as Gen X, Y…

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Coach’s name change to Tapestry met with mixed reviews

Tonya Garcia at MarketWatch just went live with her article around Coach changing its name to Tapestry. Fosina Marketing Group Chief Executive Jim Fosina notes that the name change is focused on the holding company rather than the brand, which could be an important distinction. “It appears the holding company wants to create a brand…

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