Sears will reconnect with its oldest customers with holiday Wish Book, but won’t attract new ones

Tonya Garcia at MarketWatch article focuses on around holiday catalogs. Jim Fosina, CEO is below:

  • “This might be missing the critical need of growth, expansion and regaining of lost market share during a time when Sears is closing stores nationwide,” said Jim Fosina, founder and chief executive of Fosina Marketing Group. “If I were Sears, I would be heavily focused on my digital strategy to pivot the company from ‘old school retail and direct’ to today’s point, click and receive purchase economy – or another icon falls.”

You can read the full article here: Sears reconnects with its oldest customers with holiday Wish Book, but doesn’t attract new ones