In bid for relevance, American Eagle Outfitters is testing concept stores

Jim Fosina, CEO commentary in a Bethany Biron, Glossy article around American Eagle.

  • Jim Fosina, founder and CEO of Fosina Marketing Group, said the new focus on pop-ups is a vital test for American Eagle to evolve its store model at scale, and could indicate a larger push to consolidate its physical retail spaces by taking a cue from brands like Michael Kors and Coach, which recently did the same.
  • “It’s time for American Eagle to look at the volume being generated on a store-by-store basis and make the decision to close those that are underperforming. They should funnel those dollars into more opportunistic in-market opportunities and become more nimble,” Fosina said. “We are witnessing the beginning of a strategy that could be the new operating model for American Eagle.”

You can read the full article here: In bid for relevance, American Eagle Outfitters is testing concept stores