The subscription business model has exploded in the past decade, as the cost of print and other forms of media skyrocket, and the popularity of internet-based information has moved to the forefront of where consumers get information. Pressured by a wide variety of time constraints these consumers are seeing great merit in procuring products/services in the “direct to consumer” channel. Despite this growing trend, subscription marketers continue to struggle to find cost effective and efficient strategies and tactics to acquire new customers.
The experts from Fosina Marketing Group recently shared some cost-efficient strategies for attracting new consumer customers and maximizing lifetime value while minimizing risk in these efforts.
Here are their insights: https://finance.yahoo.com/news/fosina-marketing-group-effective-acquisition-110000027.html