Specialty apparel retailer sells subscription boxes filled with baby clothes

The latest company to enter the subscription box market? Baby Gap Inc.! Our CEO, Jim Fosina says this is a brilliant move for the company and has a positive future in the market.

“This is a brilliant move as Baby Gap is serving a significant portion of the millennial, as well as Gen X, Y and Z audiences, and has created a connection in their preferable media channels and delivery options,” said Jim Fosina, CEO of Fosina Marketing Group. “Baby Gap could establish a foothold in this business, and eventually extend the subscriptions beyond clothing to other baby related products as the program moves forward.”