Fast-fashion brands have found a new battleground in beauty

Jessica Schiffer, reporter at Glossy went live with her article around fast – beauty, including Jim Fosina, CEO Fosina Marketing Group’s CEO

  • “This is all about providing the customer with related products, as a natural upsell to the purchases they are making at a given time,” said Jim Fosina, the founder and CEO of Fosina Marketing Group. For instance, sales that fall on the lower end — common, given these chains’ price points — can now be boosted by these last-minute or unintended beauty grabs.