Coach’s name change to Tapestry met with mixed reviews

Tonya Garcia at MarketWatch just went live with her article around Coach changing its name to Tapestry.

Fosina Marketing Group Chief Executive Jim Fosina notes that the name change is focused on the holding company rather than the brand, which could be an important distinction.

“It appears the holding company wants to create a brand in Tapestry that signals to the stock market and the fashion industry that their future is more about assembling a network of fashion brands that will make the overall company and its financials dominant in the fashion industry,” Fosina said.