The 91st Neiman Marcus Christmas Book is here

As with many retailers this holiday season, the print catalog is still a powerful marketing vehicle — being physical, immersive in their content and not quite as easily disposed of as email marketing. There’s also a place for the Neiman Christmas Book as a seasonal topic of discussion, according to Jim Fosina, CEO of Fosina Marketing Group. This…

Read more on The 91st Neiman Marcus Christmas Book is here

Nielsen’s New Ratings Measurement of Netflix Shows May Upend the TV Industry

Jim Fosina, CEO Fosina Marketing Group commentary in the New York Observer  “If they want to increase their monthly subscriber revenue to their base over time, they will need to insure that the product and content that they are offering the audience continues to be of commensurate value to the audience as they increase price,” Jim…

Read more on Nielsen’s New Ratings Measurement of Netflix Shows May Upend the TV Industry

How To Compete With Amazon This Holiday Season

Blake Morgan, contributor at Forbes  article around how can retailers compete with Amazon this holiday season. Read Jim Fosina, CEO commentary. How To Compete With Amazon This Holiday Season Jim Fosina, CEO of Fosina Marketing Group, says it all comes down to out-marketing Amazon. One way retailers can compete with Amazon is by getting creative…

Read more on How To Compete With Amazon This Holiday Season

Amazon HQ2 bids are in. Who will win?

Daphne Howland, retail reporter at Retail Diver article centers on Amazon searching for their second HQ with Jim Fosina, CEO commentary. Amazon HQ2 bids are in. Who will win? The high-profile antics on the part of governors and mayors in their appeals to Amazon struck many observers as embarrassing, but there are plenty of reasons…

Read more on Amazon HQ2 bids are in. Who will win?

If You Have Built It, They MIGHT Eventually Come

If You Have Built It, They MIGHT Eventually Come by Jim Fosina , Media Post Columnist, October 4, 2017 Born after the mid-1990s till early 2000s, Generation Z is the first “digitally native” group to grow up not knowing a world before cellphones, smartphones and other digital devices. But a National Retail Federation study found that 67% of…

Read more on If You Have Built It, They MIGHT Eventually Come

Fast-fashion brands have found a new battleground in beauty

Jessica Schiffer, reporter at Glossy went live with her article around fast – beauty, including Jim Fosina, CEO Fosina Marketing Group’s CEO “This is all about providing the customer with related products, as a natural upsell to the purchases they are making at a given time,” said Jim Fosina, the founder and CEO of Fosina…

Read more on Fast-fashion brands have found a new battleground in beauty

Specialty apparel retailer sells subscription boxes filled with baby clothes

The latest company to enter the subscription box market? Baby Gap Inc.! Our CEO, Jim Fosina says this is a brilliant move for the company and has a positive future in the market. “This is a brilliant move as Baby Gap is serving a significant portion of the millennial, as well as Gen X, Y…

Read more on Specialty apparel retailer sells subscription boxes filled with baby clothes

Coach’s name change to Tapestry met with mixed reviews

Tonya Garcia at MarketWatch just went live with her article around Coach changing its name to Tapestry. Fosina Marketing Group Chief Executive Jim Fosina notes that the name change is focused on the holding company rather than the brand, which could be an important distinction. “It appears the holding company wants to create a brand…

Read more on Coach’s name change to Tapestry met with mixed reviews