J.C. Penney pins holiday hopes on Lego partnership

Read Daphne Howard, Retail Dive article, J.C. Penney pins holiday hopes on Lego partnership – including Jim Fosina, CEO Fosina Marketing Group’s commentary. With the importance of toy sales at the holidays, this tie-up is imperative for J.C. Penney and smart for Lego, according to Jim Fosina, CEO of Fosina Marketing Group. “This is a necessary move…

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Think Tank: Boxed Out This Holiday Season

Jim Fosina, CEO of Fosina Marketing Group, shares his perspective on the holiday shopping season on WWD Think Tank: Boxed Out This Holiday Season Within the next couple of weeks, the holiday season will be in full chaotic swing. It won’t be long before we start seeing alerts for pre-Black Friday sales, pre-Cyber Monday deals. Get ready…

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Western Connecticut State University – Regional Marketing Conference – Fosina Marketing

Western Connecticut State University held their first annual Regional Marketing Conferencewith a full agenda for Marketing Students from several participating schools such as  Quinnipiac University Central Connecticut State University. Jim Fosina presented the topic of “Subscription Commerce – The New Age of Consumer Buying” to enthusiastic marketing students as well as Fosina Marketing Group own marketing interns  – the students had…

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In bid for relevance, American Eagle Outfitters is testing concept stores

Jim Fosina, CEO commentary in a Bethany Biron, Glossy article around American Eagle. Jim Fosina, founder and CEO of Fosina Marketing Group, said the new focus on pop-ups is a vital test for American Eagle to evolve its store model at scale, and could indicate a larger push to consolidate its physical retail spaces by…

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Sears will reconnect with its oldest customers with holiday Wish Book, but won’t attract new ones

Tonya Garcia at MarketWatch article focuses on around holiday catalogs. Jim Fosina, CEO is below: “This might be missing the critical need of growth, expansion and regaining of lost market share during a time when Sears is closing stores nationwide,” said Jim Fosina, founder and chief executive of Fosina Marketing Group. “If I were Sears,…

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The 91st Neiman Marcus Christmas Book is here

As with many retailers this holiday season, the print catalog is still a powerful marketing vehicle — being physical, immersive in their content and not quite as easily disposed of as email marketing. There’s also a place for the Neiman Christmas Book as a seasonal topic of discussion, according to Jim Fosina, CEO of Fosina Marketing Group. This…

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Nielsen’s New Ratings Measurement of Netflix Shows May Upend the TV Industry

Jim Fosina, CEO Fosina Marketing Group commentary in the New York Observer  “If they want to increase their monthly subscriber revenue to their base over time, they will need to insure that the product and content that they are offering the audience continues to be of commensurate value to the audience as they increase price,” Jim…

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How To Compete With Amazon This Holiday Season

Blake Morgan, contributor at Forbes  article around how can retailers compete with Amazon this holiday season. Read Jim Fosina, CEO commentary. How To Compete With Amazon This Holiday Season Jim Fosina, CEO of Fosina Marketing Group, says it all comes down to out-marketing Amazon. One way retailers can compete with Amazon is by getting creative…

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Amazon HQ2 bids are in. Who will win?

Daphne Howland, retail reporter at Retail Diver article centers on Amazon searching for their second HQ with Jim Fosina, CEO commentary. Amazon HQ2 bids are in. Who will win? The high-profile antics on the part of governors and mayors in their appeals to Amazon struck many observers as embarrassing, but there are plenty of reasons…

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