Janet Morrissey, freelance reporter at The New York Times went live with her article around non-profits. See Jim Fosina, CEO commentary.
- To Sell Themselves to Donors, Nonprofits Are Turning to the Pros
- “It’s a different skill set,” said Jim Fosina, founder and chief executive of the Fosina Marketing Group.
- “If we’re not watching,” Mr. Fosina said, “we’re risking the potential of any one of our donors being one click away from defecting to another not-for-profit.”