Fosina Marketing Group – Growing Subscription Members Through Marketing

According to SCCI, 84% of Subscription Businesses struggle to acquire new customers.

Because of the slow decline of printed papers, magazines, and journals, there has subsequently been an increase in subscription-based digital websites that allow customers an instant portal to their favorite niche. Pressured by a wide variety of time constraints these consumers are seeing great merit in procuring products/services in the “direct to consumer” channel.

Despite this growing trend, subscription marketers continue to struggle to find cost effective and efficient strategies and tactics to acquire new customers.

Leaders at Fosina Marketing Grouphave tested strategies for the most efficient and effective ways to gain more subscribers and hold onto them long-term.


Here are their insights: