Trish Lemley Joins Fosina Marketing Group as Senior Vice President of Client Services

MediaPost Former Turner Exec Lemley Joins Fosina Marketing Digital marketing agency Fosina, has appointed former Turner sales executive Trish Lemley senior vice president of client services. Lemley will be responsible for managing all aspects of current and potential client relationships at the Danbury, CT-based agency. Prior to joining Fosina, the 15-year industry veteran was senior…

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Did Kohl’s make a deal with the devil?

Daphne Howland, retail reporter at Retail Dive – article on Kohl’s partnering with Amazon, including Jim Fosina commentary below.   Did Kohl’s make a deal with the devil? The in-store return proposition is also a way for Amazon to expand on its already stellar reputation for customer service, Tailor said. And it will save Amazon a…

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Target adds Restock to 8 more cities

Happy to share that Daphne Howland, retail reporter at Retail Dive went live with her story around Target adding next day delivery, to compete with Amazon, including Jim Fosina commentary.   Target adds Restock to 8 more cities Although Restock’s delivery fee is competitive with Amazon’s similar pantry service, it could be a deterrent, especially…

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Private equity, Apple apps and Amazon share blame for Toys ‘R’ Us bankruptcy

Tonya Garcia at MarketWatch – her article around Toys’R’Us bankruptcy including Jim Fosina commentary. With its traditional retail channels threatened, Jim Fosina, chief executive of Fosina Marketing Group, suggests toy manufacturers like Mattel Inc. MAT, +1.08%   and Hasbro Inc. HAS, +1.63%   follow the lead of companies like Nike Inc. NKE, +0.37%  and turn to direct-to-consumer…

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The ugly truth behind luxury fashion’s enduring plus-size blindspot

Jessica Schiffer, fashion editor at Glossy – her article around luxury brands ignoring plus sized models/sizes along with Jim Fosina CEO commentary.   The ugly truth behind luxury fashion’s enduring plus-size blindspot This weak support for larger sizes — when there’s any support at all — has created the sense that luxury brands “look down…

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The Social Arena: ‘Boxing’s’ New Ring

Opinion: Today’s subscription-box fan has expanded the network of venues that fuel their awareness AdWeek  published Jim Fosina’s byline around social media as a tool to market subscription services. The Social Arena: ‘Boxing’s’ New Ring Jim Fosina is the Founder & CEO of Fosina Marketing Group, a full-service global marketing and advertising agency with particular expertise in…

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To Sell Themselves to Donors, Nonprofits Are Turning to the Pros

Janet Morrissey, freelance reporter at The New York Times went live with her article around non-profits. See Jim Fosina, CEO commentary. To Sell Themselves to Donors, Nonprofits Are Turning to the Pros “It’s a different skill set,” said Jim Fosina, founder and chief executive of the Fosina Marketing Group. “If we’re not watching,” Mr. Fosina…

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Why Amazon is targeting Europe first with its new trend-driven label

See Jessica Schiffer, fashion reporter at Glossy article around Amazon targeting Europe with their latest fashion lines with Jim Fosina, CEO Fosina Marketing Group commentary.   Why Amazon is targeting Europe first with its new trend-driven label “It makes sense to launch the line in a market that is not as highly competitive and critical…

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Mobile – Luxury Memo special report

See Danny Parisi – Luxury Daily article, Mobile – Luxury Memo special report, includes Jim Fosina commentary. “Luxury brands typically focused on long-form messaging when it comes to branding,” said Jim Fosina, CEO of Fosina Marketing Group, Danbury, CT. “Mobile is short form – focused on high-impact communication platforms. “In this case, luxury brands truly need to…

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Amazon opens shop inside Kohl’s

  Daphne Howland, retail reporter at Retail Dive article around Amazon setting up shop in Kohl’s with Jim Fosina, CEO Fosina Marketing Group commentary. Amazon opens shop inside Kohl’s Could Kohl’s be a takeover opportunity for Amazon? Such talk is premature, according to Jim Fosina, CEO of Fosina Marketing Group. For one thing, Kohl’s is no…

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