Jim Fosina commentary:
- It’s the kind of brand positioning that Walmart, “as one of several iconic brands in the market,” should do more, according to Jim Fosina, CEO of Fosina Marketing Group, who noted that it’s a great message for the retail giant in part because it departs from its usual focus on low prices and wide selection.
- “They need to show that a BIG company can speak in a low voice to the hearts of the people that they serve as customers. They should be revealing their soul and humanity as a core component in their marketing moving forward,” he told Retail Dive in an email. “The current generation of consumers and those that are coming up want to ‘feel good’ about the brands that they engage with. [This] speaks more eloquently about the number of jobs that the company creates, the number of families that the company impacts in a very direct way. They need to bring the humanity back into the brand so that they can strengthen reasons to shop at their stores.”