Back To School: Target Teams Up With Barnes & Noble To Take On Amazon’s Big Man On Campus

Back To School: Target Teams Up With Barnes & Noble To Take On Amazon’s Big Man On Campus

 

“The news of Target’s tie-up with Barnes & Noble Education comes on the heels of Amazon’s announcement of a new free Instant Pickup service for Prime and Prime Student members, who can order from a selection of daily essentials for pickup in two minutes or less. Amazon also has several campus-based retail operations and pickup services, and the Target effort is an answer to that, according to Jim Fosina, CEO of Fosina Marketing Group.”