What the Walmart acquisition of Birchbox could mean

Jim Fosina comments in Jessica Schiffer’s Glossy story around What the Walmart acquisition of Birchbox could mean. “Walmart needs to leverage the brand awareness and affinity today’s consumers have found in Birchbox,.“It’s a huge departure from the ‘all-in-one’ retail store shelf mindset,” which created a void in the market that brands including Birchbox first sprung up to fill.