What Is Amazon’s Next Big Business Move? Experts Chime In

Glenn Taylor, Senior Editor at Retail Touchpoints article around Amazon’s next business move, including Jim Fosina commentary.

What Is Amazon’s Next Big Business Move? Experts Chime In

  • Jim Fosina, CEO of Fosina Marketing Group: “Amazon now needs to think outside of its channel by leveraging the personal transaction data that they have about customers’ affinity to brands and sectors to be more proactive in connecting with their customers.  This could be Amazon Advice or Amazon Alerts.”
  • The experts also shared 4 predictions, noting that Amazon will: Increase emphasis on original Prime content to retain and acquire new customers; Prioritize fashion, which already is being realized through its Prime Wardrobe service and its ongoing launches of private label brands; Expand the Alexa platform to power more professional services outside the home; and Enter India and China markets.
  • There is no doubt that Amazon is focused on all it can do to expand its footprint globally…moves that are being made in China and India indicate that Amazon is focused on fishing where the big fish (in terms of the size of the consumer market) are. Having mastered the fulfillment channel, they continue to invest there so that they can open up these huge markets to the Amazon way of life.
  • Amazon doesn’t think in a sequential manner. Its DNA is to look at product categories and vertical market segments where they believe adding inventory and/or capabilities will give them a better chance at grabbing incremental share of the customer’s wallet and/or a new group of customers.
  • My guess is that any future retailer purchases would come in the form of strong specialty retailers, in market sectors where retail is still strong. It’s likely they could purchase smaller and more regional grocery retailers as well.
  • I would think that they would have a smaller appetite domestically for specialty eTailers — [maybe in] places where they see great opportunity leveraging their infrastructure and efficiencies to make these businesses more profitable.
  • Amazon now needs to think outside of its channel, by leveraging the personal transaction data that they have about customers’ affinity to brands and sectors to be more proactive in connecting with their customers. This could be Amazon Advice or Amazon Alerts. The idea is: ‘We know that you like this or that product or category, and we want to alert you that a new product and/or brand has entered the market space.’
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