Makeup companies L’Oreal and Covergirl are targeting a new market: men

Makeup companies L’Oreal and Covergirl are targeting a new market: men
Annual sales in the men’s grooming market are currently more than $21 billion, according to data provided by Jim Fosina, chief executive of Fosina Marketing Group. He says there’s a surge in men going to salons for more than just haircuts, with manicures, facials and hair coloring all growing in popularity.

www.FosinaMarketing.com