Walmart quietly releases inclusive Thanksgiving ad online

Walmart quietly releases inclusive Thanksgiving ad online Jim Fosina commentary: It’s the kind of brand positioning that Walmart, “as one of several iconic brands in the market,” should do more, according to Jim Fosina, CEO of Fosina Marketing Group, who noted that it’s a great message for the retail giant in part because it departs from its usual…

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Back To School: Target Teams Up With Barnes & Noble To Take On Amazon’s Big Man On Campus

Back To School: Target Teams Up With Barnes & Noble To Take On Amazon’s Big Man On Campus   “The news of Target’s tie-up with Barnes & Noble Education comes on the heels of Amazon’s announcement of a new free Instant Pickup service for Prime and Prime Student members, who can order from a selection…

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Coach’s earnings decline is par for the course amidst a brand pivot

Happy to share that Jessica Schiffer, reporter at Glossy went live with her article around Coach’s earnings, including Jim Fosina commentary. See below.   Coach’s earnings decline is par for the course amidst a brand pivot “What we’re watching at this point is a course correction by the Coach brand, which is actually healthy from…

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Sephora looks to grow brand affinity with exclusive social platform

Happy to share that Bethany Biron at Glossy / Digiday has gone live with her article around Sephora’s new loyalty program- which includes Jim Fosina commentary. See excerpt below: Sephora looks to grow brand affinity with exclusive social platform Jim Fosina, founder and CEO of Fosina Marketing Group, said from a business perspective, an exclusive…

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What the Walmart acquisition of Birchbox could mean

Jim Fosina comments in Jessica Schiffer’s Glossy story around What the Walmart acquisition of Birchbox could mean. “Walmart needs to leverage the brand awareness and affinity today’s consumers have found in Birchbox,.“It’s a huge departure from the ‘all-in-one’ retail store shelf mindset,” which created a void in the market that brands including Birchbox first sprung…

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What Is Amazon’s Next Big Business Move? Experts Chime In

Glenn Taylor, Senior Editor at Retail Touchpoints article around Amazon’s next business move, including Jim Fosina commentary. What Is Amazon’s Next Big Business Move? Experts Chime In Jim Fosina, CEO of Fosina Marketing Group: “Amazon now needs to think outside of its channel by leveraging the personal transaction data that they have about customers’ affinity…

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What Social Media Automation Can and Cannot Get Right

What Social Media Automation Can and Cannot Get Right Jim Fosina CEO of Fosina Marketing Group adds to this article: “There are a number of social media campaign management platforms (Sprinklr being the leading player) that allow organizations and/or agency partners the ability to centralize the connection between customer/prospect and brand regardless of the specific social media platform they are…

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Makeup companies L’Oreal and Covergirl are targeting a new market: men

Makeup companies L’Oreal and Covergirl are targeting a new market: men Annual sales in the men’s grooming market are currently more than $21 billion, according to data provided by Jim Fosina, chief executive of Fosina Marketing Group. He says there’s a surge in men going to salons for more than just haircuts, with manicures, facials…

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Generating and Keeping Customers in the Meal Plan Space

The “meals in a box” vertical is becoming a crowded and highly competitive landscape. It is more important than ever to be focused on generating and retaining customers most efficiently and cost effectively. At Fosina Marketing we are pride ourselves on our track record of building programs and initiatives that generate profitable “growth” for our…

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