Nike/Amazon Partnership- Nike Brand at Risk?

Jim Fosina CEO Fosina Marketing Group agrees that the Nike/Amazon partnership creates a risk for the Nike brand, which has fostered a loyal fan base that’s willing to wait in long lines and schedule alerts for the release of new Nike product. He also suggests building out Nike’s own direct-to-consumer channels, something the company has…

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Jim Fosina, Founder and CEO of Fosina Marketing Group on Blue Apron’s IPO

Jim Fosina comments Blue Apron IPO “The Blue Apron unique selling proposition is under fire immediately,” he said. “Amazon is the leader in direct to consumer marketing. They have the order and delivery infrastructure already in place. They could swoop into the market and begin providing their customers the ability to receive the ingredients they…

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