CBS MoneyWatch, Amazon Prime Day: Does it make sense to sign up for Prime? Jim Fosina, CEO & Founder, Fosina Marketing Group.
- “Amazon is hoping that this deal promo for Prime gets the consumer to commit and then not think about subsequent purchases and whether the products are truly cheaper than what can be purchased on other e-commerce sites,” said Jim Fosina, CEO and founder of Fosina Marketing Group.
- Fosina added, “After you have paid your membership fee, how many of us do that calculation to make sure that Prime membership provides the value and savings of $100 or more on our purchases? Few.”