Nike/Amazon Partnership- Nike Brand at Risk?

Jim Fosina CEO Fosina Marketing Group agrees that the Nike/Amazon partnership creates a risk for the Nike brand, which has fostered a loyal fan base that’s willing to wait in long lines and schedule alerts for the release of new Nike product. He also suggests building out Nike’s own direct-to-consumer channels, something the company has discussed as well. In Nike-Amazon partnership, Amazon’s scale could put the Nike brand at risk