Makeup companies L’Oreal and Covergirl are targeting a new market: men

Makeup companies L’Oreal and Covergirl are targeting a new market: men Annual sales in the men’s grooming market are currently more than $21 billion, according to data provided by Jim Fosina, chief executive of Fosina Marketing Group. He says there’s a surge in men going to salons for more than just haircuts, with manicures, facials…

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Generating and Keeping Customers in the Meal Plan Space

The “meals in a box” vertical is becoming a crowded and highly competitive landscape. It is more important than ever to be focused on generating and retaining customers most efficiently and cost effectively. At Fosina Marketing we are pride ourselves on our track record of building programs and initiatives that generate profitable “growth” for our…

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Partner with Fosina Marketing for Victory on Today’s Digital Battlefield

Are You Ready for Victory on Today’s Battlefield? The battle between you and your competitors to acquire new customers & build lifetime value can no longer be waged with yesterday’s strategy & tools. To truly emerge victorious you must work with an organization that possesses the skill, insight & war chest of digital tools to…

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Subscription Trade Association (SUBTA) + Fosina Marketing Group

Fosina Marketing Group is proud to announce we are a founding partner of Subscription Trade Association (SUBTA) www.subta.com. About SUBTA SUBTA is the first trade organization for the subscription box industry. Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues. We believe building SUBTA…

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Non-profits MUST Improve Their Marketing Efforts Now

By Jim Fosina , Columnist, July 19, 2017 The year is 2017. Let’s make sure that we have adjusted the way in which we approach marketing challenges based on the reality of media consumption patterns. The strategies and tactics that we used in the last decade have truly become obsolete. The way in which consumers conduct research,…

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Fosina Marketing Expands Direct To Consumer Marketing Capabilities

NEW YORK, July 28, 2017 /PRNewswire/ — Fosina Marketing Group, a leading digital marketing services agency with a focus on optimizing Direct-to-Consumer acquisition and customer retention for highly recognized brand clients, announced today a further expansion to their robust tool kit. “Product Loyalty has shifted from the consumer being loyal to the brand and now…

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Fosina Marketing Group Provides Strategic Solutions for Non-Profit Organizations

At Fosina Marketing Group we help non-profit organizations in several ways. We can acquire new donors using the sustained monthly giving credit card Donor model via a fixed Cost-per-Acquisition (CPA) and/or expand reach via a Cost-per-Lead (CPL) program. Many of Fosina’s media relationships are unique, and in some cases exclusive.  Additionally, Fosina’s knowledge of merchant processing for…

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Amazon’s Prime Wardrobe leaves lingerie brands hanging

“Amazon isn’t going to create the demand around a product. Brands still have to create that demand,” said Jim Fosina, the CEO of the branding agency Fosina Marketing Group. “But if you’re looking to build brand longevity, it may not be the best partner.” See the full article here Amazon’s Prime Wardrobe leaves lingerie brands hanging

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