Fosina Marketing Group Tracks Millennial Generation Interest in Subscription Services

Changing technologies and varying strategies of attracting customers are largely driven by the millennial generation, who are undoubtedly the top digital consumers of the world and influence how marketers move forward with deals and strategies. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend…

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Fosina Marketing Group Analyzes the Effects of Subscription-Based Services

Marketers have had to completely shift their perspective as subscription services have reinvented the ways that consumers shop, test out new items and brands, and develop a loyalty to products and services. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand offerings. The millennial consumer has already…

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Fosina Marketing Group Offers Tips for Finding Success with Digital Subscriptions

According to SCCI, 84% of Subscription Businesses struggle to acquire new customers.  The subscription business model has exploded in the past decade, as the cost of print and other forms of media skyrocket, and the popularity of internet-based information has moved to the forefront of where consumers get information. Pressured by a wide variety of…

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Fosina Marketing Group – Growing Subscription Members Through Marketing

According to SCCI, 84% of Subscription Businesses struggle to acquire new customers. Because of the slow decline of printed papers, magazines, and journals, there has subsequently been an increase in subscription-based digital websites that allow customers an instant portal to their favorite niche. Pressured by a wide variety of time constraints these consumers are seeing…

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Makeup companies L’Oreal and Covergirl are targeting a new market: men

Makeup companies L’Oreal and Covergirl are targeting a new market: men Annual sales in the men’s grooming market are currently more than $21 billion, according to data provided by Jim Fosina, chief executive of Fosina Marketing Group. He says there’s a surge in men going to salons for more than just haircuts, with manicures, facials…

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Generating and Keeping Customers in the Meal Plan Space

The “meals in a box” vertical is becoming a crowded and highly competitive landscape. It is more important than ever to be focused on generating and retaining customers most efficiently and cost effectively. At Fosina Marketing we are pride ourselves on our track record of building programs and initiatives that generate profitable “growth” for our…

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Partner with Fosina Marketing for Victory on Today’s Digital Battlefield

Are You Ready for Victory on Today’s Battlefield? The battle between you and your competitors to acquire new customers & build lifetime value can no longer be waged with yesterday’s strategy & tools. To truly emerge victorious you must work with an organization that possesses the skill, insight & war chest of digital tools to…

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Subscription Trade Association (SUBTA) + Fosina Marketing Group

Fosina Marketing Group is proud to announce we are a founding partner of Subscription Trade Association (SUBTA) www.subta.com. About SUBTA SUBTA is the first trade organization for the subscription box industry. Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues. We believe building SUBTA…

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